LitRPG Books aims to dominate the emerging LitRPG genre on Amazon's Kindle Unlimited platform. By hiring talented writers and investing in high-quality book covers and branding, the startup will produce a series of engaging, game-like narratives. The target audience includes avid readers of fantasy and science fiction, especially those who enjoy video games. The goal is to leverage the current mismatch between high demand and low supply in this niche market.